This article delves into one of the most infamous moments in corporate history—Gerald Ratner’s 1991 speech that led to the dramatic downfall of his multi-million-pound jewelry empire. By casually mocking his own products, Ratner sparked a media firestorm and consumer backlash that wiped out brand credibility overnight. Discover how a single public remark became a textbook example of P... https://enterprisereviewmedia.com/how-gerald-ratner-changed-corporate-pr-forever/