“We began to work on our packaging, and we recognized that we required to make something which wasn’t about getting poured, but that can be eaten the best way bottle water was,” Swanson stated. “We intended an ergonomic package that consumers would choose to consume from, and launched in 2016.” https://waterinsustainablepak.news.blog/2025/02/26/free-water-advertising-gabletop-paks-eco-innovative-edge/